CLEVERBOX
Cleverbox - The World of Stationery, Creative Toys, and Gifts
Cleverbox is the first store chain project of Clever World. The first store was launched on November 11, 2022, at Aeon Mall Tan Phu, marking the beginning of Clever World's continuous growth in meeting the needs of Vietnamese consumers, especially the younger generation.
Cleverbox serves customers from the age of 7 and up, offering a wide range of products. In addition to specializing in educational stationery, Cleverbox also provides products for parents with young children who are interested in exploring new trends in toys, creative DIY items, and educational science-based products. Furthermore, lifestyle goods and gifts, such as plushies, water bottles, keychains, and accessories are excellent choices when visiting Cleverbox. All products are carefully selected from trusted domestic and international distributors for retail in Cleverbox stores.
The success of Cleverbox has been realized over two years of development, with the opening of 7 stores within Aeon Mall, Go!, and Vincom. Looking ahead, Cleverbox will continue its expansion, with a new store set to open at Go! Can Tho in Q4 2024.


Cleverbox Aeon Mall Tan Phu
Cleverbox Van Hanh Mall
Cleverbox Giga Mall
Cleverbox TTTM Go! Mỹ Tho
Cleverbox TTTM Go! Bà Rịa
Cleverbox TTTM Go! Cần Thơ
Cleverbox TTTM Vincom Plaza 3/2
Cleverbox TTTM Go! Bạc Liêu
PEEKTOY
PEEKTOY - Trendsetting Toys
2024 marks a transformative year for Clever World, as the company developed new strategies and directions by expanding our product categories and target audience, focusing on next-generation toys.
That’s why we created PEEKTOY to bring this new vision to life. PEEKTOY’s target audience is clearly defined and distinctly different from existing toy retailers in Vietnam. We’ve carefully selected our products, focusing on high-quality lines like plastic and wooden assembly toys, art toys, blind boxes and collectible IP-based toys from well-known global brands.
We’re proud to partner with trusted international brands such as 52Toys, ROBOTIME, National Geographic, Funiky, and KD,... These partners offer a wide variety of products to meet the growing demands of Vietnamese consumers who seek quality, creativity, and uniqueness.
Although PEEKTOY was only launched in April 2024, our growth has been remarkable. We’ve already opened at Landmark 81, Vincom 3/2, and Nowzone in Ho Chi Minh City. By Q4 2024, Clever World plans to open our 4th PEEKTOY store at Aeon Mall Binh Duong.

