Job Description

1. Responsibilities in Product and Brand Management:

Execute assigned responsibilities related to product and brand development, growth planning, and ensuring business effectiveness.

Brand & Product Management Activities:

Plan, manage, and implement ATL Marketing activities (producing marketing materials, digital media campaigns on YouTube, TikTok, KOL/KOC collaborations, Facebook), e-commerce platforms, and BTL activities (activation, events, in-store promotions, etc.) to drive sales growth for assigned products/brands.

Collaborate closely with IP owners (licensed character imagery) to ensure compliance with usage rights and product development aligned with brand image.

Work with the product development team to design products according to IP guidelines, track product development timelines, and launch new products with creative and effective IP integration.

Monitor market trends, propose strategies for IP utilization in products, seek new IPs aligned with the company’s business goals, or develop new IPs.

Ensure all advertising and marketing activities reflect the brand’s values and messages accurately.

Plan and manage the brand’s marketing budget, ensuring cost-effective spending and achieving business objectives.

Perform other tasks as assigned by management.

Monitoring Brand and Product Health:

Analyze data to evaluate the brand’s and product portfolio’s health, including sales performance, production volumes, and growth trends. Propose development directions as required by the Brand Manager.

Manage and monitor the usage of product/brand imagery to ensure consistency across communication channels, points of sale, and external designs.

2. Cross-Department Collaboration:

Collaborate with the R&D and CAT departments for new product information, descriptions, market trends, and consumer insights to propose new product initiatives.

Work with the Procurement Department to select suppliers for specific campaigns.

Partner with the Category team to ensure progress on new or project-specific products.

Coordinate with the Sales Department on planning and implementing sales activities.

3. Collaboration Across the Corporation and Subsidiaries:

Work with the Corporate Finance and Accounting Division to comply with general policies, complete marketing program documentation, and process payments.

Coordinate with the Total Quality Management (TQM) Division on quality control documentation for seasonal sales products, marketing program products, and annual customer satisfaction reports.

Collaborate with the Corporate Coordination Division and subsidiaries regarding production and market distribution timelines for seasonal sales products and POSM materials allocation.

Cooperate with other related departments as assigned to enhance existing products, develop brand promotion ideas, and support sales activities for retail points and end-consumer programs.

4. Reporting:

Provide periodic reports (weekly, monthly, quarterly) and ad hoc updates to the Brand Manager.

Share relevant reporting information with other departments upon request from supervisors.

Job Requirements:

Bachelor’s degree or higher in Economics, Business Administration, Marketing, or related fields.

At least 2 years of experience in a similar position at a company or corporation.

Strong knowledge of marketing for products, services, and brands.

Prior experience managing IP-based products is preferred.

Excellent analytical skills and ability to handle work pressure.

Proficient in Business English.