PEEKTOY is a brand created by Clever World JSC, which has long nurtured this project as the company steps into Vietnam’s emerging toy market. PEEKTOY is not just a shopping destination but a place where customers can explore and experience the joy of a vibrant toy world.    

PEEKTOY opened the first store on July 14, 2024, in Vietnam, located at Vincom Plaza 3/2 (District 10, Ho Chi Minh City). This follows the launch of a pop-up store at Vincom Landmark 81 (Binh Thanh District, Ho Chi Minh City).  

Peektoy Store - 2nd Floor, Vincom Plaza 3/2  3C 3 Thang 2 Street, Ward 11, District 10, Ho Chi Minh City. .   

This retail chain specializes in toys, especially artistic and creative toy lines, making it a paradise for toy enthusiasts and collectors. The main target audience starts from 14 years old. Adults buy toys not only for entertainment but also for personal passion: collecting items that reflect their values and personality. For toy lovers, searching for unique and exciting products is an essential part of their lives. The PEEKTOY project recognizes the potential of the growing toy market and is ready to provide customers with a unique shopping experience. The business strategy focuses on offering high-quality, diverse, and innovative toys, along with a fun and engaging shopping environment.  

Images of customers exploring Robotime assembly toys, featuring wooden and plastic models that recreate various life themes.   

The Funify assembly models section is particularly popular with male customers, as they depict “cool ”, characters, reflecting the personality of the players who wish to explore and own them. .   

The gift-wrapping service is handled with care by dedicated staff, aiming to accompany customers in delivering sincerity through each gift.   

A close-up of the Funify assembly models display area at Peektoy Store - Vincom Plaza 3/2.   

A close-up of the Robotime assembly models display area at Peektoy Store - Vincom Plaza 3/2.   

Another Robotime assembly models display area at the main entrance of Peektoy Store, attracting much attention from customers - Vincom Plaza 3/2.   

As part of future plans, Clever World aims to expand and replicate the Peektoy Store chain nationwide, starting with Ho Chi Minh City and southern provinces. Specifically, the third Peektoy Store/Pop-Up Store is scheduled to open at the end of July at Nowzone Shopping Mall (District 1, Ho Chi Minh City).